Jenny Zegler is the dedicated trends analyst on Mintel’s Food & Drink platform, blending Mintel Trends expertise with food and drink specific topics, such as health and wellness, formulation trends and sustainability. She has led the creation of Mintel’s annual Global Food & Drink Trends since 2015. In addition to observing food and drink trends, Jenny contributes content across beverage categories for Mintel Food & Drink. Prior to joining Mintel in mid-2012, she held a number of editorial staff positions on trade magazines covering the US beverage, food and packaging industries. She holds a bachelors of science in magazine journalism from Ohio University and a master’s degree in journalism from the University of Wollongong in Australia.