As CEO of Primary Collaboration New Zealand (Shanghai) Co. Ltd (PCNZ), Kevin is responsible for the operations and management of this start up Shanghai based business. PCNZ is a collaboration of six New Zealand primary producers – Kono, Pacific Pace (Mr Apple, Bostock and Freshmax) Sealord, Silver Fern Farms Synlait and Villa Maria. It was established in 2014 to enable the founders to play a more active role in the China market gain a deeper understanding of this complex market. In 2017 New Zealand King Salmon, Anzco Foods, K9 Natural, Landcorp, Rockit Global and Taharoa Ironsands have all joined the business as clients. Prior to taking up the General Manager role Kevin was Trade Commissioner in Hong Kong for New Zealand Trade and Enterprise. Kevin was responsible for promoting trade opportunities and building strategic relationships for New Zealand companies in Hong Kong and Macau. He also had oversight of the Natural Products sector for Greater China including Mainland China and Taiwan. Before taking up the Trade Commissioner role in February 2012, Kevin was the Regional Manager for New Zealand Trade & Enterprise’s (NZTE) Christchurch office, with responsibility for Canterbury and the West Coast. In this role he managed relationships with regional allies and other central Government entities including Canterbury Earthquake Recovery Authority (CERA). He was also responsible for managing NZTE’s relationships with some of Canterbury’s larger exporters from the Information Communication Technology (ICT), Energy, Specialised Manufacturing and Food and Beverage sectors. During his time at NZTE Kevin was also involved in a number of projects focused on bringing companies together to collaborate, leverage scale and achieve superior results particularly in the food and beverage sector in North America. Kevin has undertaken a range of business roles both in New Zealand and overseas as well running his own business in New Zealand. He has a Bachelor of Commerce from Canterbury University and has studied leadership at Otago University and completed an executive programme in food and beverage at Monash University in Melbourne. He is also part of the Te Hono alumni and has attended both the 2016 and 2017 Bootcamp’s at Stanford University.