Winners of the inaugural Primary Industries New Zealand Awards

Congratulations to the Awards Winners.

 

Primary Industry Team Award

WINNER

Beef + Lamb NZ for ‘Taste Pure Nature’

Beef + Lamb NZ

Taste Pure Nature is an exciting country of origin initiative by Beef and Lamb NZ and given the history of the meat sector, the collaboration built among parties for this initiative needed to be celebrated. The interest generated by the very modern social media launch of Taste Pure Nature in March 2019 was impressive. Taste Pure Nature looked at everything from the rise of alternative proteins through to the 'conscious foodie' and came up with a campaign to tell the story of how our natural farming methods and produce match our image as a land of pure nature. It received excellent global coverage including a spot in Times Square.


FINALISTS

Beef + Lamb NZ for ‘Taste Pure Nature’
DairyNZ for ‘Rosie the Cow’

 

Sponsored by:
Primary ITO

 

Primary Industry Science & Research Award

WINNER

Lincoln University for ClearTech

Lincoln University

ClearTech is the brainchild of Professors Keith Cameron and Hong Di, of Lincoln University’s Centre for Soil and Environmental Research and is an important contribution to sustainable dairying. Professors Cameron and Di have led the team of soil scientists and engineers to create the system designed to be installed between the dairy shed and effluent pond, intercepting and treating farm dairy effluent.

ClearTech addresses a really important issue that the industry, and our communities, are grappling with – reducing the impact of dairy production on the environment. It provides another tool in the toolbox for improving environmental outcomes- reducing use of freshwater, and reducing the risks linked with dairy effluent and also increases efficiency – saving time and saving electricity, saving water and reducing costs – this kind of practical, on-farm solution the industry needs more of.


FINALISTS

Agricom/Greener Pastures for Ecotain
Lincoln University for ClearTech

 

Sponsored by:
BNZ

 

Primary Industry Innovation & Collaboration Project Award

WINNER

AgriCom/Greener Pastures for Ecotain

AgriCom/Greener Pastures

Ecotain comes from the Greener Pastures Project which combines research and expertise from Agricom, Massey and Lincoln universities as well as Plant and Food Research. Alongside the DairyNZ-led Forages for Reduced Nitrogen Leaching (FRNL) programme, the Greener Pastures Project has a comprehensive series of peer-reviewed scientific papers to support findings on Ecotain.

Ecotain has been called “an environmental breakthrough in nitrogen mitigation”. The system works across a variety of environmental processes on-farm to decrease nitrogen (N) leaching from the urine patch. The project supports one of Agricom’s goals, to focus on the environmental functionality of forages to ensure they can assist farmers meet their environmental obligations without seriously impacting on-farm profitability.


FINALISTS

AgriCom/Greener Pastures for Ecotain
Farmlands for Safe Farm and Safe visits
New Zealand Shearing Contractors Association for Tahi Ngatahi

 

Sponsored by:
Norwood

 

Primary Industry Chief Executive Award

WINNER

Greg Campbell, Ravensdown

Greg Campbell

Greg started at Ravensdown in 2013 and was formerly Chief Executive of Ngai Tahu Holdings. He has been Managing Director of Transpacific New Zealand, held directorships at various companies and is a past director of PGG Wrightson. The judges said “Greg has not only shown good business skills, he has made environmental, staff and client and economic welfare important values. He also shows the important skills of partnership and relationship building as well as leading innovation within the company, leading to the successes for Ravensdown.”


FINALISTS

Greg Campbell, Ravensdown
Linda Sissons, PrimaryITO

 

Sponsored by:
Cucumber

 

Outstanding Contribution to Primary Industries NZ

Dr Merlyn Hay, Vetlife

Dr Merlyn Hay

A graduate of Massey in 2003, Merlyn Hay started working for Vetlife Oamaru in February 2016 - back on her home turf having grown up in Oamaru. She has a keen interest in all aspects of mixed practice, in particular dairy cattle health and production, and small animal soft tissue surgery. It was the high level of tenacity and professionalism demonstrated by her that led to the discovery of the cattle disease Mycoplasma Bovis in July 2017.

She was not satisfied that she had found the root cause of the unusual and distressing symptoms she was observing in cows and calves on a South Canterbury property and left no stone unturned until the cause was diagnosed. The fact that this disease is not found in New Zealand and was not amongst the high profile diseases that vets are expected to keep an eye out for - such as Foot and Mouth Disease - makes her work at the time even more remarkable.

The discovery of the disease as early as it was probably saved the New Zealand primary sector millions of dollars and potentially enabled New Zealand to achieve something no other country has managed – to rid itself of Mycoplasma Bovis.

 

Sponsored by:

Massey Ferguson

 

 

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